Market research tool

Research a business opportunity with public evidence about customers, competitors and demand. Get findings, source links and the next questions to validate.

Describe the opportunity you want to investigate

Opens your request in Okou. Sign in to run research using available credits. The example below is illustrative.Research my opportunity
Start with:

What is a market research tool?

A market research tool helps investigate the customers, competitors and conditions relevant to a business decision. Different questions need different sources: public pages for published offers, trend data for search interest and direct customer research for needs and buying behavior.

This entry starts with bounded desk research and material you provide. It does not represent a survey panel, conduct unrequested interviews or unlock licensed industry databases. Use the first findings to decide which assumptions need stronger evidence.

Decision → customer questions → public evidence → validation priorities

How to use a market research tool

Match the method to the decision you need to make.

  1. 01

    Frame the opportunity

    Specify the offer, buyer, geography and the decision you will make with the findings.

  2. 02

    Choose evidence sources

    Combine public company pages, relevant reporting and available demand signals. Identify where primary research is needed.

  3. 03

    Prioritize validation

    Rank unanswered questions by how much they could change your decision and propose the next practical check.

What can you use this research for?

For nontechnical founders, operators and consultants.

  • Idea screening

    Understand alternatives and buyer questions before building or launching.

  • Segment comparison

    Evaluate two defined customer groups with consistent criteria.

  • Research planning

    Choose between desk research, interviews and surveys instead of treating one tool as proof of every claim.

How opportunity research becomes a decision report

Keep the scope and evidence attached when preparing the final deliverable.

Market research report generator
How opportunity research becomes a decision report01What is amarket researchtool?02How opportunityresearchbecomes adecision report03Market researchreportgenerator

Which customers should a bookkeeping service interview first?

Illustrative example using fictional data. A fictional comparison of two buyer groups.

Sample inputs

Public offers
Two sample competitors publish monthly ecommerce bookkeeping packages.
Customer notes
Four supplied agency interviews mention project-based billing; no ecommerce interviews have been conducted.

What the evidence supports

  1. Ecommerce has published alternatives

    The packages demonstrate existing offers, but not demand for your particular service.

  2. Agency pain has direct anecdotes

    The interviews identify a possible need without establishing its prevalence.

  3. Close the missing evidence

    Interview relevant ecommerce operators before deciding between the segments.

Illustrative inputs. The report distinguishes desk research, anecdotal evidence and representative studies.

Get better results with connectors

Turn the validated scope and evidence into a reviewable business brief.

Useful connectors

  • Google Sheets
  • Google Docs
  • Notion

Organize the findings into a report

Keep the scope and evidence attached when preparing the final deliverable.

Build my research reportBrowse workflow examples

Market research tool FAQs

Which market research tool should I use?

Choose by question and source coverage. Public research helps compare offers; interviews explore motivations; surveys can estimate patterns when designed and sampled appropriately. Also consider citation quality, exports, geography and cost.

Is this a survey platform?

No. You can plan a survey or analyze responses you supply, but this task does not recruit a panel or collect survey responses.

How does this differ from the report generator?

Start here to explore a question and choose a research plan. Use the report generator when your scope and source material are ready for a structured deliverable.

Is this tool free to use?

You can explore this page and its illustrative example for free. Research runs in your signed-in Okou account and uses available credits. Data availability and usage limits apply.

Okou also has the market research report generator, the TAM calculator and the AI competitor analysis.

Organize the findings into a report

Turn the validated scope and evidence into a reviewable business brief.

Build my research report